Project Creative Brief - Omni Pontoque

Production dates: Aug 3rd - Aug 7th

Project Overview

Create cinematic moments and supporting social content that positions Omni Pontoque Punta de Mita as a luxury beachfront escape where architecture, hospitality, and adventure exist in harmony with nature. The story is driven by the destination itself, showcasing how guests connect with the ocean, landscape, culture, and authentic experiences of Mexico's Pacific Riviera.

The visual narrative should feel organic, elevated, and immersive, capturing golden light, ocean movement, natural textures, and genuine guest moments. Every scene reinforces the idea that the resort is not simply located in nature, but inspired by it.

Content Pillars

1. Ocean & Beach Connection

Showcase the resort's direct relationship with the Pacific Ocean and private white-sand beach.

Featured Moments

Sunrise walks along the shoreline
Elevated beach picnic experience
Relaxation beneath palm trees
Ocean waves and beach textures
Surfing experiences (if available)
Sunset beach moments

Visual Style

Golden hour lighting
Slow-motion water movement
Aerial coastline reveals
Intimate barefoot moments

2. Adventure in Nature

Highlight active experiences that immerse guests in the natural landscape.

Featured Activities

Ziplining through lush terrain
Horseback riding along coastal trails or beach
Exploring by bicycle
Boat or catamaran excursion (budget dependent)

Creative Focus Guests moving through nature rather than observing it. Showcase freedom, excitement, and connection.

3. Authentic Local Culture

Connect the resort experience with the surrounding Punta de Mita community and traditions.

Featured Experiences

El Anclote Market area
Local artisans and vendors
Tequila tasting experience
Regional culinary moments
Fishermen preparing or bringing in the daily catch
Coastal village atmosphere

Storytelling Goal Demonstrate that Omni serves as a gateway to the spirit and culture of Punta de Mita.

Project Mood board

Film and photo displayed are a collection of inspiration for illustrative purposes only. Not to be taken as literal representation. Only to guide pace, mood, editing style, etc.