Short Film Series Production Brief

Project Overview

Celebrating 100 years, Rosewood Mansion on Turtle Creek

Build awareness around The Mansion's stead fast yet evolving positioning as a leader in ultra-luxury lifestyle through creative storytelling around Rosewood Mansion on Turtle Creek’s – the original Rosewood’s – 100-year anniversary.

Celebrating 100 years, Rosewood Mansion on Turtle Creek explores the past, present and future as one of hospitality’s most consequential properties. The Mansion's original approach to residential-style hospitality will carry through to the next chapter of it's celebrated story.

Concept–Approach

Five part video series that takes viewers on a journey through Rosewood Mansion on Turtle Creek’s iconic history, featuring archival and modern-day imagery, and interviews with key property spokespeople.

Brand pillars of: Art & Design, Place, Culture, Self, and Taste–will reflect through the five part video series.

  • Part 1: Place

    Gary Koener (past – home transitioning from private residence into the Mansion): Three living Architecture

    Mary Stamm (present/ last 40 years): Concierge

    Scott Wallen (Future): MD

  • Part 2: Culture

    Perry Henderson (past/present) :longest standing hotel guests, over 40 year history of stays at The Mansion

    Alana Stewart (present): former wife of Rod Stewart – longtime guest and fan of The Mansion

    Lissy & Sarah (Future): owners of Miron Crosby

  • Part 3: Art & Design

    Thomas Pheasant (present): Designer of guest rooms

    Marjon Henderson (present): Neiman Marcus community relations – socialite – had wedding at The Mansion

  • Part 4: Self

    Casting 1 to feature a small family of 3 or 4 for b-roll moments around property

    Casting 2 to feature a millennial couple for b-roll moments around property and destination

  • Part 5: Taste

    Executive Chef Charles Olalia (present)

    Scott Wallen (Future): MD

Things to consider while developing storyboard

Scripted or unscripted for spokesperson dialog

Same or different location on property for each spokesperson

Creative ways to approach history context with old sketches and photographs

Specific areas for b-roll around property

A collection of inspirational creative to spark imagination of what’s possible

Asset deliverables

  • 5 - multi scene short films (between 30-45 seconds each)

  • 20 - high quality images of candid photography represented throughout series

  • Cinematography includes: (editing, color grading, and sizing for all digital needs)

  • Music/sound design

  • Ongoing asset support and iteration throughout and after production handoff

Shoot List/Storyboard

In progress..

Final Asset Distribution

To be used 100% all rights inclusive to Rosewood Mansion on Turtle Creek all digital channels they seem fit.

Contacts

Slider Agency • Brian Slider • brian@slideragency.com

Rosewood Mansion • Tracy Fitz • tracy.fitz@rosewoodhotels.com

Rosewood Mansion • Mason Beck • mason.beck@rosewoodhotels.com