Short Film Series Production Brief
Project Overview
Celebrating 100 years of the original estate that Rosewood Mansion on Turtle Creek now calls home
The 100th anniversary is a milestone for us to look back and reflect on RWMOT’s stewardship of the estate, status as an icon of residential hospitality, and aspirations for the next chapter
Concept–Approach
Three part video series that takes viewers on a journey through Rosewood Mansion on Turtle Creek’s iconic history, featuring archival and modern-day imagery, and interviews with key property spokespeople.
Brand pillars of: Art & Design, Place, Culture, Self, and Taste–will reflect through the three part video series.
Overarching / hero video that communicates the importance of this milestone of 100 years, how the entire hotel operation has been carefully crafted over decades to honor the original property and its legacy (through the preservation of its design, its origins as a private home our residential style, etc.), how we are carrying forward this approach into our next phase. This could feature Scott, Mary and Gary each contributing different sound bites, or just Scott/Mary, or it could just be a VoiceOver (like showed in the reference video).
Video focusing in more closely on the original design details that the team has preserved and how these have informed your renovations, even your programming (your new art afternoon tea). Key spokesperson should likely be Gary, maybe Rob if you’d like him to participate but I don’t think he is necessary
Video focusing in more closely on the Mansion’s signature approach to residential hospitality – as the inaugural Rosewood this approach has paved the way for the rest of the brand and the industry at large. Now we step into a new chapter and here is how the Mansion is continuing to innovate and delight our guests/deliver the ultimate hospitality experience. Mary should be the main cast here but Scott could play a part
Things to consider while developing storyboard
Scripted or unscripted for spokesperson dialog
Same or different location on property for each spokesperson
Creative ways to approach history context with old sketches and photographs
Specific areas for b-roll around property
A collection of inspirational creative to spark imagination of what’s possible
Asset deliverables
3 - multi scene short films (between 30-45 seconds each)
20 - high quality images of candid photography represented throughout series
Cinematography includes: (editing, color grading, and sizing for all digital needs)
Music/sound design
Ongoing asset support and iteration throughout and after production handoff
Shot list – overarching campaign video
Project film dates Sept. 15 - 18
Scene 1 – Opening Montage
Visuals: Quick flashes of original architectural drawings, blueprints, and design sketches.
B-Roll: Close-ups of textures, materials, and architectural details.
Purpose: Creatively establish historical context.
Film time of day: 6pm - 8pm
Scene 2 – Introduction of Narration
Narrator: Scott
Theme: Importance of the 100-year milestone.
Visuals: Scott, Gary, and Mary walking toward the Mansion Restaurant.
B-Roll: Wide and over-the-shoulder shots, natural interactions, candid moments. (Voiceover to be used over b-roll moments)
Film time of day: 6pm - 8pm
Scene 3 – Scott Interview
Narrator: Scott (continued)
Location: Event Hall with natural light.
Visuals: Interview-style setup.
B-Roll: Scott walking through the Mansion Restaurant, interacting with the space.
Film time of day: 3pm - 5pm
Scene 4 – Gary’s Perspective
Narrator: Gary
Location: Mansion Restaurant waiting area.
B-Roll: Gary admiring staircase, architectural details, and historic elements.
Film time of day: 6pm - 8pm
Scene 5 – Scott & Gary Interview
Narrator: Scott & Gary(continued)
Theme: Honoring the legacy through careful operations.
Location: Mansion Restaurant
Visuals: Interview-style setup. (Voiceover to be used over b-roll moments)
Film time of day: 1pm - 3pm
Scene 6 – Mary’s Legacy
Narrator: Mary
Location: Rosewood Suite (Suite facing Mansion Restaurant)
Visuals: Mary walking through the suite.
B-Roll: Detail shots of suite features. Optionally, a guest model walking through the space. (Voiceover to be used over b-roll moments)
Film time of day: 8am - 10am
Scene 7 – Mary’s Interview
Narrator: Mary(continued)
Theme: Carrying the legacy into the future.
Location: Rosewood Suite (Suite facing Mansion Restaurant)
Visuals: Interview-style setup.
Film time of day: 10am - 11am
Scene 8 – Property captures
Visuals: Capture exterior of property in unique perspectives with casting sunset light
Film time of day: 7:30 am - 9 am
Additional B-Roll Needs
Live Music: Band playing in the Mansion Bar. (Consider using their music as the video’s soundtrack—find a sample for reference.)
Service moments: Talent to be used in Mansion bar/restaurant, and pool area. Guest relations putting finishing touches on a room, replacing florals, etc.
Property Coverage: Capture a variety of shots around the property to visually support narration points.
Film time of day: TBD
Final Asset Distribution
To be used 100% all rights inclusive to Rosewood Mansion on Turtle Creek all digital channels they seem fit.
Contacts
Slider Agency • Brian Slider • brian@slideragency.com
Rosewood Mansion • Tracy Fitz • tracy.fitz@rosewoodhotels.com
Rosewood Mansion • Mason Beck • mason.beck@rosewoodhotels.com