Creative Brief
Project Focus – Palmitas Beach Bar
Production dates: TBD
Project Overview
Film 1: Palmitas Culinary Story
An elevated culinary film centered on the all new Palmitas Beach Bar, highlighting the flavors of Mexico’s coastline through signature dishes, ocean views, and the relaxed beachfront setting.
Coverage Includes:
Chef preparing select signature dishes
Detailed food and cooking moments for cinematic b-roll
Table styling, plating, and dish presentation
Architectural details and beachside atmosphere
Ocean views
Voiceover from the chef sharing inspiration behind the menu, coastal flavors, fresh seafood, ceviches, tostadas, and regional ingredients
Film 2: Palmitas Cocktail Story
An elevated cocktail focused film showcasing the beverage program at Palmitas, blending handcrafted drinks, oceanfront ambiance, and the spirit of coastal Mexico.
Coverage Includes:
Mixologist creating select signature cocktails
Detailed preparation and pouring sequences for cinematic b-roll
Final garnishes and presentation moments
Architectural details and beachfront atmosphere
Ocean views
Voiceover from the mixologist discussing the cocktail program, featuring tequila, mezcal, citrus, seasonal tropical fruits, and flavor inspiration drawn from the coast
Supporting Content Capture
Palmitas Beach Bar exteriors and interiors
Beach and ocean proximity
Architectural details
Environmental and atmospheric b-roll
Service moments and table settings
Scenic sunrise, and golden hour views
Visual Art Direction
Creative to feel editorial, atmospheric and unexpected rather than traditionally commercial or “hotel.”
Look for different perspectives and interesting angles, playing with architecture, framing, depth, reflections, shadows, textures and natural light.
Avoid the traditional wide-angle luxury hotel or mass-commercial feel. We want imagery that feels considered, artful and distinctive.
Capture the property through different qualities of light throughout the day, not only the classic bright daytime moments.
Early evening is important as the light softens, spaces become warmer and the energy shifts
Project Mood board
Film and photo displayed are a collection of inspiration for illustrative purposes only. Not to be taken as literal representation. Only to guide pace, mood, editing style, etc.
